COOPERATE TO CONQUER THE WORLD

The INTER-TEX project presents the results within the framework of the ITMA 2019 fair on June 21.

During the 36 months of the project, activities have been developed to promote and facilitate the process of internationalization of SMEs in the textile sector, working from the coopetition, a term that enhances the work in cooperation between small companies that, although being competing with each other , makes the value of achieving a common objective in the presence in a foreign market, is higher than the value obtained individually.

Thanks to the work developed by the project partners, a new joint strategy has been created for the internationalization of SMEs in the south-west of Europe in the textile sector. This strategy is found in the document INTER-TEX Internationalization Guide for Textile SMEs that has also been presented during the day.

ITMA is the most important international textile technology and machinery fair in the sector. 120,000 visitors are expected to generate business with more than 1,700 exhibitors from 45 countries.

The presentation of results within the framework of the ITMA fair highlights the international nature of the INTER-TEX project and, in addition to presenting the results of the project, reveals the importance of the cooperation strategy as well as continuing to work, giving continuity to the activities of joint internationalization.

0 Comment

The Virtual Fair “Show Room Fashion”

Cointega has developed a Platform for Virtual Fairs in foreign markets and online commerce initiatives within the activities of the INTER-TEX project.

The Virtual Fair “Show Room Fashion” is an online portal where SMEs from the textile sector of the SUDOE space will be able to exhibit their collections, so this platform offers all the advantages and characteristics of an online shopping center, using a pleasant and easy environment to the user. Creating a meeting point between manufacturers and retailers / multi-brand stores.

Introducing a brand in another country is always a complex task that requires investment in time, networking, advertising, meetings, fairs, etc.

The presence at the Fair, with all the participation options offered by Show Room Fashion, is reinforced by a recruitment campaign in the destination countries

The Pilot Test of this initiative will be launched at the beginning of May 2019, with the selected markets being the following:

Virtual Fair Germany: destined to the sector masculine, feminine, infantile …
Virtual Fair USA: destined to the sector masculine, feminine, infantile …
Virtual Fair USA: destined to the home fashion sector

0 Comment

Joint International Group JIG POP-PUP SHOWROOM – MONTREAL

Within the activities of the INTER-TEX project, SMEs from France and Spain have carried out an action of the Joint Internationalization Groups (JIG) from March 1 to 23, 2019.
This cooperative action has been through “joint pop-up shops” in the city of MONTREAL (CANADA): dynamic city with a strong European and American influence in terms of design and fashion. The main Canadian shopping centers are at the forefront of the sector. The retail sector, as well as the client, are very open to new proposals. The Canadian has, on average, a high quality life and likes to consume new and imported products. The space where the project has been located has been in a large store which is rented by parties, so we will take advantage of a fixed clientele. The idea is to start marketing in January and then open the doors of the pop-up window in April when the good weather arrives.
The products of the companies that have participated and that have been put up for sale have been complementary, with the same quality segment, the same season and with the same objective of the consumers.
The companies that have been part of this action have been:
• Collégien – Levity (France)
• Misségle (France)
• Brussosa (Barcelona-Spain)
• Margarette BCN (Barcelona- Spain)

Benefits and opportunities for participating companies:
• Exploration and commercialization costs have been shared: limit the risks involved
• Present a varied and quality offer with complementary products in the emerging store.
• Improve the attractiveness of the offer by the added value of all the partners.
• Collaborative synergies as a joint transnational strategy with other partners.
• Access to a new market by first testing your offer.

 

0 Comment

Training to learn to export through online commerce

A training to learn to export through online commerce attracts more than 50 small and medium enterprises in the textile sector

The City Council of Igualada organizes a workshop through the European project InterTex

More than fifty people from all over Catalonia attended the workshop on eCommerce and digital marketing organized by the City of Igualada last Friday, January 25. The training was designed especially for small and medium companies in the textile and clothing sector that have an interest in selling through the internet and export their product to other countries.

The attendees learned about the different eCommerce models and the key concepts of digital marketing with the trainer Llorenç Palomas, responsible for Innovation and Growth at doofinder.com and author of the blog esdemarketing.com. The session had a very practical approach, the attendees knew how to face the challenges for the online internationalization of a business through the experience of other companies. In addition, the workshop counted on the testimony of Màrius Cirera, head of eCommerce at Munich Sports, who explained the success story of this footwear company of Anoia.

This free training is part of the European project Sudoe Inter-Tex, which promotes the internationalization of small and medium-sized companies in the textile and clothing sector in the south-western part of Europe. The Igualada City Council, the Catalan Cluster of Fashion and Textile (Modacc) and Acción are the three Catalan partners of the network, which also has textile groups from other territories, such as ATEVAL (Valencia), Cointega (Galicia), ATP (Portugal) or UITSud, in the French southwest.

0 Comment

WORKSHOP BY ATEVAL 28/11/18

WORKSHOP BY ATEVAL 28/11/18

WORKSHOP

ONTINYENT, 28th November 2018

ATEVAL has organized within the framework of the European project Inter-tex Sudoe a workshop included in the activity 2.7 Organization of capacity workshops addressed to people linked to the international department and business managers, who have export activity. The topics discussed have been the following:

A) Tools and good practices of “coopetition”

– Coopetition is a new vision of business; real cases have been presented by the speakers in companies where they have worked and explained the advantages of the application of this model in which the different companies with products, complementary or substitute, create a network in which they can cooperate to achieve sales, without forgetting that they also compete with each other.

B) Legal framework of the target markets: USA and Russia

Thematic focus

– The United States and Russia are two markets with a high growth potential for any company, by population and income; but at the same time very complex at legal level, since it requires the adaptation of the products to their own regulations.

The US is a mature market in which it can take 3 to 5 years to enter to obtain benefits, but with many opportunities and great volume of business.

Russia presents great opportunities since it imports more than 70% of the fabrics consumed and an estimated growth in technical textiles exceeds 10% in the coming years.

13 people from 10 companies of the region have participated in the workshop.

0 Comment

BUSINESS MISSION ISPO MUNICH FAIR-TECHNICAL TEXTILES OF THE SPORTS SECTOR 3-6 FEBRUARY 2019

In the context of the European project INTERTEX for the promotion of the internationalization of SMEs in the textile and clothing sector in the SUDOE framework and, in collaboration with the MODACC – Catalan cluster of fashion -, is organizing a business mission of technical fabrics for the Sport in Germany.

This mission is organized in the context of the ISPO Munich fair and offers an individualized agenda with potential German buyers and participation in a stand grouped in the Texmeeting Pavilion in the category of manufacturers and suppliers.

The ISPO Munich is the largest and most international fair in the sports sector. During four days, more than 2,800 exhibitors from all over the world (87% of the exhibitors are foreigners) present the latest developments in the field of sport at the Messe München site. The fair consists of 16 pavilions that are divided into eight categories: snow sports, outdoor, health and fitness, urban, team sports, trends, innovation and services to industry and, finally, manufacturers and suppliers

Mision Call

Inscription

 

 

0 Comment

ATEVAL participates in the seminar “Interreg Sudoe Program”

 

On June 28 and 29, 2018, ATEVAL attended the seminar organized within the framework of the Territorial Cooperation Program of the South-West European Space “ADVOCAY BOOTCAMP”.

The seminar took place in Faro-Portugal at the University of Algarve. The seminar consisted of training on promotion and lobbying, to support approved projects in their marketing and capitalization actions. During the two days the assistants carry out practices in strategy,, digital communication, storytelling for communication and dissemination of projects.

0 Comment

COMMERCIAL PLATFORMS ABROAD / USA FASHION SYSTEM / 06.29.2018

The European INTER-TEX project (www.intertex-sudoe.eu) aims to promote the internationalization of SMEs in the textile and fashion sector by facilitating cooperation and the creation of new transnational value chains

In this context, it is foreseen that SMEs in the sector of Spain, France and Portugal can share the services of commercial platforms abroad.
What is a commercial platform of the Textile – Fashion sector?
It is a commercial office led by a team of experts in the textile and fashion sector located in a distant but potentially interesting market for companies in the sector.
The objective of the commercial platform is to offer support to SMEs in the textile and fashion sector in accessing the market, taking advantage of the benefits of cooperation between companies, which reduce implementation costs.
What commercial platforms are available to you in INTERTEX?
The current platforms offer advice to companies in the textile and fashion sector to accompany their internationalization in the selected market. In the context of the INTERTEX project there are three commercial platforms specialized in the sector, in the service of companies:
1. Asia-Pacific Platform
2. United States Platform
3. Germany Platform & Scandinavian Countries

Next week, the manager of the commercial platform in EE. UU., Will be in Barcelona. And one of the partners and leader of the project, MODACC, will take the opportunity to organize a small conference with her, to explain how the platform works, its advantages, etc. (see attached documents)

Decoding USA FASHION SYSTEM / June 29, 2018

Are you interested in the American market? Would you like to know how the American fashion system works?
Do you want to know how a sales platform in the US is working? UU.?
Does your company work in the fashion channel?
Is your company diversifying into the fashion channel?
How do you analyze and look for fashion distributors?
Do you sell fashion products in the United States and are you interested? to improve your back office and your after-sales system?

Mrs. Anna Batet, director of the MODACC sales platform in the US, will help us to know how the US fashion market, trade organization, fairs, showrooms and agents work
He will tell us how to present our fashion brands in the US market.
In addition, Anna Batet will explain how the commercial platform works:
• As a platform to enter the US market.
• As BackOffice and after-sales platform for fashion brands in the United States.

Conference day: Friday, June 29, 2018
10.00h – Decoding USA FASHION SYSTEM (Skype connection)

Companies interested in obtaining more information or to register in the Skype chat, contact Montse Bastús before June 26, your email: mbastus@agrupaciontextil.org and telephone: 93 415 12 28

0 Comment

TRADE SHOW at the INTERIORLIFESTYLE -TOKIO fair (May 30 to June 1, 2018)

Within the framework of the European Inter-Tex project, which promotes the internationalization of SMEs in the textile-clothing sector of Southeast Europe (Catalonia, Valencia, Galicia, northern Portugal and the Midi-Pyrénées region of France) Ateval has organized a Trade Show to promote products from South-West Europe in Tokyo at the Interiorlifestyle fair. This fair has been held from May 30 to June 1, 2018.

The Interreg Sudoe Program is part of the European objective of territorial cooperation known as “Interreg”, financed through one of the funds of the European regional policy: the European Regional Development Fund (ERDF).

Ten companies belonging to the home textile, decoration, fashion and accessories sector participated.

 

The brands MASSANA, PUNTO BLANCO, BASSOLS, BELMARTI, JOVER, BARBER EMBROIDERY, VALENZATEX, ALTRAN SOLUTIONS, JEAN VIER and MISSENGLE have presented their products at the stand in order to boost their internationalization in Japan and Southeast Asia.

The stand was well located, in the Global zone along with other European pavilions of Italian, German and Portuguese companies. The stand has been very busy and has favored that our companies have made interesting contacts with potential buyers from both Japan and other Asian markets that have visited the event.

The results of these contacts will be specified in the medium / long term. Japan is a demanding market and requires a special follow-up to build customer loyalty.

It should be noted that, as the project indicates, an exploration of the Japanese market for most of the companies and our participation shows that those companies that have had the opportunity to exhibit with their local distributor have had many more business opportunities.

The fair has been of great interest to the participating companies. The stand has been very busy. Many of the companies in the textile-home sector have local agents and this has facilitated their contact with Japanese and Southeast Asian companies.

    

 

 

 

 

 

 

0 Comment

INTERTEX- B2B European Brand Network held in MIAMI

 

Within the framework of the European Inter-Tex project, which promotes the internationalization of SMEs in the textile-clothing sector of Southeast Europe (Catalonia, Valencia, Galicia, northern Portugal and the Midi-Pyrénées region of France) ACCIÓ collaboration with the Catalan Fashion Cluster (MODACC) and the support of the Generalitat de Catalunya has organized a commercial mission in Miami.

The Interreg Sudoe Program is part of the European objective of territorial cooperation known as  “Interreg“, financed through one of the funds of the European regional policy: the European Regional Development Fund (ERDF).

A delegation of Catalan, French and Valencian companies from the fashion sector have marched this week to a hundred Miami influencers and stores to publicize their collections and boost their internationalization in the United States. After the parade, participating brands have been able to hold individual meetings with attendees, from representatives of small shops or shopping malls to fashion journalists or prescribers on social networks.

The brands TUTTO PICCOLO, CDR KIDS/CECILIA DE RAFAEL , ATALAYE, SOWE, KATXI KLOTHING , HOPAAL, PURO ARTE, SEVENTEES, ETXART & PANNO, KARNIT AHARONI, PILAR DEL CAMPO, ATELIER D’OCON  are the ones that have presented their collections this week to boost their internationalization in the United States.

est strategies to export to it through presentations by experts from entities such as The Cocot Showroom or the Istituto Marangoni Miami . The companies have also been able to visit the most important commercial spaces in Miami, meet with representatives, distributors, buyers and potential clients and participate in networking activities with the main agents of the sector to connect with local partners.

According to the director of the Foreign Trade and Investment Office of Catalonia in Miami, Conchita Muñoz, “The United States is a market that is used to import textile products, a trend that in the future is expected to increase even further with annual growth of 2, 5% until 2020. ”

In addition, Muñoz emphasizes that “Miami is also a port of entry to other countries of the Caribbean, Central America and Latin America.”

 

It is a market that presents great opportunities for companies that already have experience in the field of textiles and offer a seal of quality design.

0 Comment