In the framework of the Inter-tex project of the Interreg Sudoe program, Ateval has organized a trade show to promote products from South-West Europe in Tokyo. The fair in which a collective stand has been organized is Interiorlifestyle. The fair will be held from May 30 to June 1, 2018 in Tokyo.
The aim of the Inter-tex project is to promote the internationalization of SMEs in the textile-clothing sector in south-western Europe through public and private cooperation and the development of joint transnational strategies.
To achieve this goal, in this project, Ateval is the entity responsible for carrying out the organization and coordination of the commercial action Interiorlifestyle in Tokyo
The activities organized around this fair have been the following:
- Insert a promotional banner on the fair’s website.
- Prepare a promotional brochure to distribute at the fair with participating entities and companies.. LEAFLET
- Make a digital mailing to potential Japanese buyers announcing the participation of companies, sending them an e-invitation to visit the fair for free. ATEVAL INVITATION
The participating companies are located in the Sudoe, Catalonia, Valencian Community and France space.