A training to learn to export through online commerce attracts more than 50 small and medium enterprises in the textile sector
The City Council of Igualada organizes a workshop through the European project InterTex
More than fifty people from all over Catalonia attended the workshop on eCommerce and digital marketing organized by the City of Igualada last Friday, January 25. The training was designed especially for small and medium companies in the textile and clothing sector that have an interest in selling through the internet and export their product to other countries.
The attendees learned about the different eCommerce models and the key concepts of digital marketing with the trainer Llorenç Palomas, responsible for Innovation and Growth at doofinder.com and author of the blog esdemarketing.com. The session had a very practical approach, the attendees knew how to face the challenges for the online internationalization of a business through the experience of other companies. In addition, the workshop counted on the testimony of Màrius Cirera, head of eCommerce at Munich Sports, who explained the success story of this footwear company of Anoia.
This free training is part of the European project Sudoe Inter-Tex, which promotes the internationalization of small and medium-sized companies in the textile and clothing sector in the south-western part of Europe. The Igualada City Council, the Catalan Cluster of Fashion and Textile (Modacc) and Acción are the three Catalan partners of the network, which also has textile groups from other territories, such as ATEVAL (Valencia), Cointega (Galicia), ATP (Portugal) or UITSud, in the French southwest.