Cointega has developed a Platform for Virtual Fairs in foreign markets and online commerce initiatives within the activities of the INTER-TEX project.
The Virtual Fair “Show Room Fashion” is an online portal where SMEs from the textile sector of the SUDOE space will be able to exhibit their collections, so this platform offers all the advantages and characteristics of an online shopping center, using a pleasant and easy environment to the user. Creating a meeting point between manufacturers and retailers / multi-brand stores.
Introducing a brand in another country is always a complex task that requires investment in time, networking, advertising, meetings, fairs, etc.
The presence at the Fair, with all the participation options offered by Show Room Fashion, is reinforced by a recruitment campaign in the destination countries
The Pilot Test of this initiative will be launched at the beginning of May 2019, with the selected markets being the following:
Virtual Fair Germany: destined to the sector masculine, feminine, infantile …
Virtual Fair USA: destined to the sector masculine, feminine, infantile …
Virtual Fair USA: destined to the home fashion sector