Within the framework of the European Inter-Tex project, which promotes the internationalization of SMEs in the textile-clothing sector of Southeast Europe (Catalonia, Valencia, Galicia, northern Portugal and the Midi-Pyrénées region of France) ACCIÓ collaboration with the Catalan Fashion Cluster (MODACC) and the support of the Generalitat de Catalunya has organized a commercial mission in Miami.
The Interreg Sudoe Program is part of the European objective of territorial cooperation known as “Interreg“, financed through one of the funds of the European regional policy: the European Regional Development Fund (ERDF).
A delegation of Catalan, French and Valencian companies from the fashion sector have marched this week to a hundred Miami influencers and stores to publicize their collections and boost their internationalization in the United States. After the parade, participating brands have been able to hold individual meetings with attendees, from representatives of small shops or shopping malls to fashion journalists or prescribers on social networks.
The brands TUTTO PICCOLO, CDR KIDS/CECILIA DE RAFAEL , ATALAYE, SOWE, KATXI KLOTHING , HOPAAL, PURO ARTE, SEVENTEES, ETXART & PANNO, KARNIT AHARONI, PILAR DEL CAMPO, ATELIER D’OCON are the ones that have presented their collections this week to boost their internationalization in the United States.
est strategies to export to it through presentations by experts from entities such as The Cocot Showroom or the Istituto Marangoni Miami . The companies have also been able to visit the most important commercial spaces in Miami, meet with representatives, distributors, buyers and potential clients and participate in networking activities with the main agents of the sector to connect with local partners.
According to the director of the Foreign Trade and Investment Office of Catalonia in Miami, Conchita Muñoz, “The United States is a market that is used to import textile products, a trend that in the future is expected to increase even further with annual growth of 2, 5% until 2020. ”
In addition, Muñoz emphasizes that “Miami is also a port of entry to other countries of the Caribbean, Central America and Latin America.”
It is a market that presents great opportunities for companies that already have experience in the field of textiles and offer a seal of quality design.